Beverage Company and Aurora Cannabis
UPDATE: Aurora CEO releases statement suggesting the company is looking for a new beverage company to partner with, confirming what analysts have been mentioning regarding Aurora’s bid for a large acquisition or partnership following the industries largest deal set by Canopy growth.
A former Coca-Cola executive is joining the cannabis industry. Colorado-based Charlotte’s Web, which specializes in hemp-based cannabidiol (CBD) wellness products, has named Eugenio Mendez to its newly-established role of chief growth officer. Mendez — who previously served as Coca-Cola’s vice-president of global marketing for water, enhanced water and sport drinks, and as an adviser to Charlotte’s Web for nearly two years — will step into his new role at the Canadian Securities Exchange-listed firm on Jan. 15. The appointment comes after the U.S. legalized hemp last month, removing a major obstacle for companies that are interested in selling CBD-infused drinks.
BNN Bloomberg reported the company is in “serious talks” with Aurora Cannabis to develop CBD-infused beverages. Coca-Cola and Aurora would likely develop beverages that will ease inflammation, pain and cramping. Aurora is just one of several companies Coca-Cola has discussed developing a cannabis drink strategy with. Executives have held high-level talks with Leamington, and Aphria two months ago, according to the publication.
This adds to previous speculation that Coca-Cola may be looking to New Age Beverages Corporation (NBEV) the Colorado-based Company that markets the brands XingTea®, Aspen Pure® Rocky Mountain Water, Búcha® Live Kombucha, Marley One Drop® Coffee, and Marley Mellow Mood® Relaxation Drinks. NBEV recently announced that it has appointed five new independent Board of Directors to strengthen shareholder representation, improve governance and to help guide the strategic direction of the firm through its next phase of the growth and evolution.
The new hire that stands out is a Mr. Tim Haas, and it could further strengthen the speculation that there might a connection to Coca-Cola
Tim Haas is the former Chief Executive Officer of Coca-Cola Foods, the former CEO of The Minute Maid Company, and the former Group President of Coca-Cola Latin America. Following retirement from Coca-Cola in the mid 2000’s, he started an investment management company and been involved in numerous public and private ventures, and now is heavily involved with New Age Beverages.
Here is an 8k filing recently released, speaking about Tim Haas, former CEO of Coca-Cola
Tim Haas, aged 70, is the former CEO of Coca-Cola Foods and The Minute Maid Company, and former Group President Latin America of The Coca-Cola Company. Over the past five years he has not held any formal Board of Directors or other employment positions. He is a graduate of The University of North Dakota.
Stem Holdings Releases Video of New Cannabis Growing Fields.
Stem Holdings, Inc. (OTCQB: STMH CSE: STEM) just announced it has been awarded a research license to cultivate cannabis in the Caribbean country of St. Vincent & the Grenadines (SVG). The research is conducted in collaboration with and under the supervision of the Bureau of Standards of SVG and the Cannabis Research and Development Unit within the Ministry of Agriculture Forestry, Fisheries, Rural Transformation, Industry, and Labor.
Now, Stem Holdings is releasing video of a new farm for Cannabis cultivation and processing. The Mulino Farm is now in full operation, signifying the companies goals being met of establishing a large number of new growing fields. This new push in company activity is now in line with a number of larger Cannabis operations, possibly allowing the company to now focus on uplisting to NASDAQ, or similar stock exchanges. Currently trading at $1.60, with a 52-week range to $7.15, this puts the company on the radar of analysts and investors in Canada and the USA.